The king of casual cool, MR PORTER, is leading the men’s fashion charge with the release of their biggest collection yet: Made in California. Made in California is a series of 12 exclusive capsule collections by all-star American brands that have California roots. Whether you’re an East Coast sophisticate or a streetwear devotee from the Windy City, there’s no doubt you’ll find something to covet within this unique collection.
The 145-piece collection features surf, skate, street and casualwear from brands like AMIRI, Golden Bear, James Perse, John Elliott, Mollusk Surf, Noon Goons, Outerknown, Rick Owens, Second/Layer, Simon Miller, Stüssy and The Elder Statesman. Featuring clothing, shoes and accessories, making it Mr. Porter’s biggest exclusive multi-designer product launches to date. Each collection pays tribute to the California vibe and the sunny state of mind–something men of substance and style can get behind no matter their geographical location.
“California has always heavily influenced us from a creative and commercial standpoint at MR PORTER,” says MR PORTER Senior Buying Manager, Sam Lobban. “In response to current trends in men’s wear, and the amount of design talent both based in the region and inspired by its aesthetic and lifestyle, we decided to build our Spring capsule collections around this theme. Even if you’ve never been to the region, you can certainly identify it, and together with our partner brands, we’ve created a series of capsules that capture that California spirit, and we’re making it available the world round.”
ABOUT MR PORTER
MR PORTER, which launched in February 2011, has since established iteself as a global retail destination from the world’s top designers, such as Prada, Gucci, Tom Ford, Ermenegildo Zegna, Moncler, Acne Studios, APC, Brunello Cucinelli and others.