• Fashion + Beauty

    Lazy Perfection: The Art of Looking Great Without Really Trying

    • Apr 28, 2017

    • By:Emma Reynolds

    Women want it all. They want to look beautiful but don’t want to spend hours primping and prepping. That’s where celebrity makeup artist Jenny Patinkin comes in.


    Patinkin, author of Lazy Perfection: The Art of Looking Great Without Really Trying, and founder of the Lazy Perfection Beauty School and the Lazy Perfection Makeup Brushes, is a makeup artist, beauty expert and entrepreneur who wants to simplify your routine.


    The beauty aficionado’s new book, Lazy Perfection: The Art of Looking Great Without Really Trying, comes out on May 9 and offers a clear path to finding a customized beauty routine that works for you. Forget the complex techniques and wallet-draining products, Patinkin guides readers from their makeup drawer purge to setting beauty priorities to crafting a finished look. Her comprehensive resource is perfect for the woman who wants to look her best every day with minimal effort and maximum impact.


    “Every woman wants to look like the best version of herself–natural, radiant and confident,” Patinkin says. “But who has the time to master complicated steps, or the patience to sift through the multitude of products when visiting popular beauty and cosmetic stores?”

    Lazy Perfection Makeup Brushes


    The simply fresh and totally radiant aesthetic is achieved by a streamlined, sophisticated approach to makeup.


    Jenny Patinkin


    About Jenny


    Jenny Patinkin is a highly sought-after makeup artist, beauty expert, entrepreneur and author known for her Lazy Perfection approach to beauty. As Chicago’s premier makeup artist, Jenny’s devoted clientele includes high-profile and everyday women who count on her for honest opinions, product expertise, and her in-depth technical know-how. Her book, Lazy Perfection, The Art of Looking Great Without Really Trying (Running Press/Hachette) will be released May 9, 2017.


    Jenny appears regularly on network TV and prominent digital media channels educating people about beauty and makeup. Her expert advice and makeup artistry have been featured in Glamour, Harper’s Bazaar, Health, Marie Claire, Martha Stewart Living, People Style Watch, Real Simple and Self and her namesake line of high end makeup brushes has been praised by online and print beauty authorities like Allure, Brides, Cosmopolitan, InStyle, New Beauty and PopSugar. Jenny also teamed up with beauty and lifestyle retailer Joyus.com where she serves as an on-camera Beauty Expert and Host.


    Her collection of Lazy Perfection Makeup Brushes is sold on-line and across the country at luxury cosmetics boutiques including Cos Bar, Credo Beauty, C.O. Bigelow and Amazon Luxury Beauty, among many others.


    Don’t forget to pick up a copy of Patinkin’s book here, also available for pre-order. The book is also available at Amazon, Target, Barnes & Noble, Walmart and on iTunes.