• Fashion + Beauty

    Louis Vuitton Unveils Its Second Collection of Bags Designed By Jeff Koons

    • Oct 18, 2017

    • By:Emma Reynolds

    Louis Vuitton’s first collection of the Jeff Koons-designed ‘Old Masters’ bags took the fashion and art worlds by storm, and now, the French fashion house is releasing its second chapter of bags and accessories designed by the world-renowned contemporary artist on October 27.



    This second collection will feature Reclining Girl by Francois Boucher; Delightful Land by Paul Gauguin; Luncheon on the Grass by Edouard Manet; Water Lilies by Claude Monet; The Triumph of Pan by Nicolas Poussin (exclusive for Maison Louis Vuitton Vendôme) and Ancient Rome by J.m.W. Turner.


    Koons chose these artists because of his connection to each of them. “They are part of my DNA,” Koons says.



    Each bag features a unique emblem to represent the collaboration: the classic Louis Vuitton Monogram and the Monogram reworked to display Koons’ initials. This move is the first time the House has reworked its signature Monogram to be reshaped. Koons will be forever recognized in art history with his famed ‘Gazing Ball’ paintings, and this collaboration adds him to the extensive heritage of Louis Vuitton. With this collab, Louis Vuitton has managed to perfectly meld cultural art history with the present day.




    This isn’t the first high-profile art collaboration Louis Vuitton has participated in. The House is known for partnering with today’s most influential artists, including Stephen Sprouse, Takashi Murakami, Richard Prince, Yayoi Kusama, Cindy Sherman, James Turrell, Olafur Eliasson and Daniel Buren. These artists have commissioned artworks, developed new products, staged fashion shows and have assisted in expanding the role of Louis Vuitton as both a patron and curator of the arts.


    Turner Neonoe



    The bags come in a series of shapes, including the classic Speedy and Neverfull, and an inflatable rabbit comes with every bag, honoring the motif Koons has used throughout his 40-year career.



    The bags will be available at Louis Vuitton stores (55 E. Grand Ave., Chicago), as well as louisvuitton.com on October 27.