• Luxury auto

    BMW Individual’s and Nautor’s Swan’s M760Li Redefines Luxury Driving

    • Nov 1, 2017

    • By:Ingrid Cherry

    For its 25th Anniversary, BMW Individual has pulled out all of the stops. Partnering with top-of-the-line Yacht maker, Nautor’s Swan, the luxury car brand’s customizable line is more prestigious than it’s ever been. (We know, we did not think it was possible either!) While this partnership has been a longtime coming, since BMW Yachtsport and Nautor’s Swan have been appearing together at Mediterranean regattas since 2015, that does not make it any less exciting. Of course, the brands just make sense together, as leaders in design, innovation, elegance and aesthetics in their respective industries, all of which are delightfully evident in the M760Li.





    The model is an interpretation of BMW’s most renowned car, the BMW top model M760Li xDrive V12 Excellence, the power and prestige of which, speak for itself. Additionally, Nautor’s Swan brings maritime design that cannot be found anywhere else on the road. The Finish yacht designer has handcrafted teak entry sills and floor mats for the vehicle and the brand’s signet is delicately stitched into the seat cushions and headrests. The car’s interior features two-tone Merino leather in a rich cream and a warm Criollo brown and high-end BMW leather trimming. The break calipers bear the swan logo in a custom finish to match each individual car.





    Such opulence is not contained to the M760Li’s interior. The exterior is finished in BMW Individual’s damask red and the boot lid bears Nautor’s Swan’s arrow insignia. It should go without being said, but the car’s finishes are matched only by its engineering, which promises a ride as suave as the white Alcantara-lined trunk bed.



    Photos courtesy of BMW.